Apple - WWDC iMac Launch 2017

MARCH-MAY 2017

Alongside the 2017 WorldWide Developers Conference, Apple refreshed and relaunched a few products, including the Mac family. My role on this project was with the Marketing team, specifically designing the direct mail and affiliate banners announcing the update.  Some of the things that required exploration were how to show the details of the product in a simple way, and the additional promos for the Numeric Keypad and Trade Up.