Apple - Graduation 2017

FEB-APRIL 2017

As a continuation of the Holiday campaign for 2016-2017, Apple wanted to create a deal for Grads, where students could get a gift card with their discounted products. This campaign originally started out as a larger effort, with a landing page on Apple.com, emails, and banners. Unfortunately, after two months of designing, it was whittled down to just an email. This was the most creatively free project that I did at Apple, and I did a ton of exploring in the beginning with how to show the products in a fresh, fun way and appeal to students world-wide. As always, the screens on the products themselves did a lot of heavy lifting, and we worked to show apps and products that would appeal to students or parents of students. On this project I worked with one other Designer, one Art Director and one Creative Director.