Apple - Black Friday 2016

SEPT-NOV 2016

In late 2016, I worked exclusively on Apple's Holiday Team. We had multiple campaigns being pushed out from November to February, and I was a designer on the Black Friday campaign. This campaign had two parts- the "Teaser" campaign which came out a few days before Black Friday to tease the sale, and the "Day Of" campaign, which is where we pushed the products. Both of these campaigns including landing pages on Apple.com, emails, promos on Apple.com homepage, and affiliate banners. I worked with a team of 3 other Designers, 2 Art Directors, and a Creative Director. Apple wanted to push the Apple Watch throughout this campaign, so we explored how we could use the screens to tell the story of this deal.